Interim CBO

Strategic Brand Management and Sustainable Business Development Consulting

The Digital 360 Agency’s Strategic Brand Management and Sustainable Business Development Consulting practice provides high-growth potential companies our focused expertise on an as-needed, block-of-time basis. Whether you need up to 10, 20, 30 or 40 hours per month, we can help you achieve your goals and take your business to the next level.

  • Silicon Valley-based: SF Bay Area and beyond
  • 30+ years, 20+ startups experience
  • Independent, 3rd Party CBO expertise
  • Strategic Brand Management Planning led by Dr. John Locke
  • Go-To-Market Strategy led by Dr. John Locke
  • Competitive Market Analysis led by Dr. John Locke
  • Investor/Pitch preparation and support led by Dr. John Locke

As your interim Chief Brand Officer (CBO) we typically report to the CEO or board of directors and are responsible for collaboratively developing and managing a brand’s image, experience, and promise. The Chief Brand Officer oversees the integration of:

  • Marketing
  • Advertising
  • Design
  • Public relations and
  • Customer service

Some of the more notable organizations to establish a CBO position include the American Automobile Association, Baskin-Robbins, Bell Canada, Boston Market, Citigroup, and McDonalds.   For many small to mid-size companies, outsourcing CBO duties – along with digital marketing and campaign management  - is a wise choice for startups and young companies that need to preserve precious cash while staying focused on growth and technology development.

Please contact us for availability >>

For international clients and those outside of Silicon Valley, we act as their Silicon Valley presence/office.  Please see our Venture Cuest International program.