Go-To-Market

Are you ready to bring your company, product or service to market?

If your company is seeking C-Level marketing talent to bring your business to the next level, the Digital 360 Agency offers retained consulting services at 1/2 the cost of a FTE Chief Marketing Officer and leverages our comprehensive Digital 360 Go-To-Market Strategic Framework to help bring your company, products or services to market quickly and efficiently.

The Digital 360 Agency can assist emerging companies and International companies seeking a foothold in Silicon Valley with the development and execution of a corporate vision, positioning, messaging and go to market strategy. We can also provide a support team as needed to drive market awareness and demands for your offering through integrated PR campaigns and Business Evangelism.

As your outsourced marketing partner or division, this role often requires development of communication tools, such as presentations, data sheets, whitepaper, video clips, web site and webinars, and communication delivery through mainly on-line vehicles and is  often responsible for the development of specific campaigns and programs to address to target audiences.

Specific activities we can support include:

  • Research – Collect and analyze market research data, translate into competitive advantage positioning and messaging.
  • Targeting – Evaluate research for new target markets and segments
  • Design – Develop offering packaging and pricing strategy and advocate to product, field and business management.
  • Create – Create marketing collateral, including presentations, announcements, media and public communications, data sheets, brochures, white papers, video clips, web site, etc.,
  • Develop – Plan and execute the communication plan mainly through online vehicle, such as web site, online events and any other creative approach to the targeted audiences.
  • Promote – Drive demand generation programs to generate sales leads and online traffic
  • Connect and Evangelize – Drive analyst and public relations efforts. Lead analyst inquiries, briefings and strategy sessions to ensure consistency and accuracy of messages delivered.
  • Collaborate – Work with cross-functional team on product launch-related activities.
  • Create and deliver executive briefing modules.
  • Support business development, field sales and partners in customer visits, product briefings researching answers as needed for RFP/RFI processes

Please contact us regarding consulting engagements and booking a personal meeting with Dr. Locke