Corporate Branding

 
Your brand expresses the values and ambitions of your organization’s leadership, its business, and its characteristics. Are you clear about what you stand for?

A corporate identity is the “persona” of a corporation or other entity and  plays a significant role in the way an organization presents itself to both its employees and the public.  At the Digital 360 Agency we understand what it takes to strategically establish, develop and promote a corporate brand and identity online and in the new media.

Our best practice programs integrate seven strategic key brand requirements critical for a successful corporate identity strategy including:

1) Corporate Design – In general terms, a corporate visual identity expresses the values and ambitions of an organization, its business, and its characteristics through such critical  elements as logos, corporate colours etc.

2) Corporate Communication -  Corporate communications leverge the power of deliberate, strategic, uniform and consistent presentation of information and messaging to the public through advertising, public relations, information, etc. in order to facilitate the attainment of business objectives.

3) Corporate Behavior – (internal values, norms, etc.)

4) Corporate Differentiation – In today’s highly competitive market, brands need to have a clear differentiation or reason for being. What they represent needs to be stand apart from others in order to be noticed, make an impression, and to ultimately be preferred.

5) Corporate Relevance – Brands need to connect to what people care about out in the world. To build demand, they need understand and fulfill the needs and aspirations of their intended audiences.

6) Corporate Coherence – To assure credibility with their audiences, brands must be coherent in what they say and do. All the messages, all the marketing communications, all the brand experiences, and all of the product delivery need to hang together and add up to something meaningful.

7) Corporate Credibility – A brand that is differentiated, relevant and credible is one that valued by both its internal and external audiences. Credibility or esteem is the reputation a brand has earned by executing clearly on both its promised and delivered experience.

Contact us for more information on our Corporate Identity Programs.